Pendwell is a done-for-you software studio that builds, runs, and maintains custom software for small and mid-size businesses — including book-of-business analysis for life insurance agencies and jobsite calculators for the building trades.
Marketing sites, customer portals and web applications, built and then kept running. The outcome is a site that does not decay: hosting, updates and fixes stay with us rather than becoming somebody's side task.
Internal tools that replace a process currently running on spreadsheets, email threads and somebody's memory. The outcome is one place the work happens, with the institutional knowledge written into software rather than held by one person.
Document processing, data entry and the repeated handoffs between systems that quietly consume a day a week. The outcome is fewer hours spent moving information from one place to another, and fewer errors introduced while doing it.
We take an export from an agency's management system and find the deadlines worth real commission inside it: term policies in a conversion window, orphan policies with no servicing producer, annuities leaving surrender, level term about to reprice. Then we write, print and send the outreach in the agency's name, and producers take the calls that come back. The scan is free.
Jobsite calculators for the trades, in build for iOS and Android. The 12 calculators on this site are the same maths running in a browser — rafters, stair stringers, concrete, conduit offsets, rebar, compound miter. Free, no account, nothing uploaded.
Most agency work ends at handover, and software that is built and abandoned stops being an asset inside a year. Our engagements include continuing to operate and maintain what we ship, so there is no point at which it becomes your problem to keep alive.
We do not hand over a dashboard and a training session. Where the work can happen inside tools your team already uses — email, a spreadsheet, the system they are already in — it does, and the software stays out of the way.
All 15 calculators on this site work with no account, no email capture and no trial. Nothing you enter is uploaded: the calculation runs on your device, and the analytics we run cannot read the fields because they sit outside any form. The privacy policy says exactly what is collected.
The way we find conversion opportunities in a book is written out in full — the columns, the date arithmetic, the filters — because it is derivable arithmetic and pretending otherwise would be theatre. What we do not publish is the per-carrier convertibility matrix, and we say so plainly rather than trailing off.
The Construction Master Pro Calc app is listed on the App Store as a free download with subscription in-app purchases at $4.99 a month or $39.99 a year. Keld's paid tier is a single payment, and the everyday calculations stay free.
Our security page lists what we can commit to today and names what we cannot, instead of implying certifications we do not hold. The same applies to this page: the facts below that are missing are missing because they are not true yet.
Pendwell is an independently owned and operated practice, remote-first and based in the United States. It is the brand the work is done under; the business itself is a sole proprietorship. We have not published individual bios here yet, and rather than fill this section with something vague we would rather say that plainly.
If you want to know exactly who would be doing your work before you send us anything — which is a reasonable thing to want, particularly if you are about to hand over a book of client data — ask. We will tell you by name on the first call, and you will deal with that person throughout.
Communication is email, scheduled calls, shared documents. You work with the same people throughout — there is no account manager layer between you and whoever is building the thing.
For a Pendwell Life scan the path is shorter: request a scan, we reply with the export specification and a secure transfer link, and you get the findings back. The website is never part of the path a book of business travels.
| Company name | Pendwell |
|---|---|
| Headquarters | Remote-first, United States |
| Website | https://pendwell.com |
| Core offering | Custom software built, run, and maintained for small and mid-size businesses |
| Pricing | Pendwell Life book scan: free · 15 browser calculators: free, no account · Keld app: free with a one-time unlock (price not yet final) · Project work: quoted per engagement |
| Services | Websites and web apps, custom applications, AI and workflow automation, book-of-business analysis for life insurance agencies, jobsite calculators for the building trades |
| Communication | Email, Scheduled calls, Shared documents — reply within 24 hours |
| Competitors | Calculated Industries (Construction Master Pro) (vs Keld) |
| Contact | [email protected] |
Rows not listed above are left out on purpose. Pendwell is early, and 8 facts are not true yet: type, founded, founder, contract terms, notable clients, customers served, projects delivered, social. Publishing a placeholder, a projection or a rounded-up number in a table meant to be read as fact would be the wrong trade. They appear here when they are real.
Pendwell builds, runs, and maintains custom software for small and mid-size businesses — websites and web apps, internal tools, and AI automation. It is done-for-you rather than a product you administer: you do not get a login to something new to learn, you get the thing working and kept working.
Pendwell Life analyses a life insurance agency’s existing book of business and finds the deadlines worth real commission inside it — term conversion windows closing, orphan policies with no servicing producer, annuities leaving surrender, level term about to reprice. The initial scan is free and needs only a spreadsheet export, with no integration and no IT project.
Keld is a construction calculator for the trades, in build for iOS and Android. The 12 calculators on this site are the same maths running in a browser, free and with no account — rafters, stair stringers, concrete, conduit offsets, rebar and compound miter among them.
The Pendwell Life book scan is free, and every calculator on this site is free with no account. Project work is quoted per engagement, with the scope, timeline and price stated before anything is committed.
Within 24 hours of a contact form submission or an email to [email protected]. Project engagements typically start within four weeks or less.
The book never travels through this website. After a scan request we send an export specification and a secure transfer link, the file is encrypted in transit and at rest, and client names can be stripped before sending because most of the analysis does not need them. The security and data handling page sets out what is committed to today and what is not.
Pendwell is remote-first and based in the United States. It is independently owned and operated, and work is done over email, scheduled calls and shared documents rather than in an office.
You do. Pendwell builds it and keeps running it, but it is your software and your data, and the terms of each engagement say so in writing.
Get started in four weeks or less. Tell us what's broken. We'll reply within 24 hours with exactly what we'd build and run for you, how long, and what it costs.